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IN THE NEWS

PRESS RELEASE

LINGERIE SHOPS OF AMERICA LTD. ANNOUNCES IMMEDIATE SUCCESS
WITH THE LAUNCH OF NEW WEBSITE - MrBra.com and eBayeBay Store

Paris, France, Fall, 2000 -- LINGERIE SHOPS OF AMERICA LTD. was overwhelmed with the response received from the launch of their website, www.MrBra.com and eBayeBay Store. The online e-commerce presence was an instant success grossing more revenue then the company generated last holiday season with their brick-and-mortar retail business.

LINGERIE SHOPS OF AMERICA LTD.'s Chief Executive Officer Craig Skinner states, "We were expecting our website to create interest, but are more than pleasantly surprised with just how much interest and revenue the site has invited. We plan to invest additional amounts building on this presence to bring new and exciting images and products to online consumers."

Lingerie Shops of America Ltd. looks forward to great concepts under development for their website and invites visitors to enjoy them. Lingerie Shops of America Ltd. is one of the leaders in retail and now e-tail fashion offering top quality designer brand name apparel and accessories from around the world. Its website - MrBra.com - continues to maintain its Top 20 Rankings on major search engines - Google, Yahoo and MSN - for the bra and lingerie related keywords of its intimate apparel business.


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